How To Market Yourself to Radio Hosts/Shows
Many radio shows receive multiple requests from potential guests, most of which are authors. How do you stand out from all the others in order to receive a reply? As a radio host, there are certain things I can’t stand and some things I really like to see in an email request.
When I receive an email, I look to see if the person spelled my name correctly and if they bothered to write the name of my radio show in the email. This tells me if they’re really interested or just hitting up each and every show, desperate to get an interview to make a book sale. I’m interested in people who have a story to tell and I want guests who want to share their story because they believe in themselves.
If the potential guest has listened to some of my shows and states so in the email request, I am much more likely to consider that guest. Also, listening numbers fluctuate, so when I’m selecting a guest, I take their book topic into account. Will it attract listeners and/or can the guest bring in other things to add value to the interview that makes it valuable to the listeners to tune into? These are questions I would prefer answered in the initial email. What do you have to offer?
When sending an email request, it needs to be organized and easy to read. A couple of times, I’ve been sent emails that have little to no information and/or the font is all over the place. I delete those. If a person emails me requesting to be on my show and all the person writes is, “I’d be a great guest, click on my website link for more information,” I probably won’t bother. I’ll move on to the next request. The same goes for emails that contain TOO MUCH information. Just give me what I need, don’t write on and on about how great you are or how great your book is.
Follow up with another email. Sometimes an email slips through, goes to spam, or the host forgot to reply. There’s nothing wrong with following up. Also, adding a free copy of your book, a bio, and prepared questions for the host to ask in an interview are appreciated.
If you want to be a radio guest, make it a priority to send out requests on a regular basis and be consistent. Also be willing to promote the interview to your own contact list and social media sites.
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Genre - Memoir
Rating – PG-13
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Quality Reads UK Book Club Disclosure: Author interview / guest post has been submitted by the author and previously used on other sites.